Color Training
Mastering color will enable you to design and sell products adapted to their audience, your brand and its means of production and marketing.
360-degree Design & Selling with Color
Our training courses and workshops alternate theoretical awareness with practical exercises to help you master the fundamental concepts and then apply them to your business and organization.
PUBLIC
Designers (product, apparel, graphics, UI, retail), offer and marketing managers, product managers, merchandisers, retail architects and sales people.
No particular prerequisites. Individuals or groups of up to 8 people.
12 hours face-to-face or remote training: 2 days
TRAINING OBJECTIVES
– Understand the fundamentals of color perception and acceptance,
– Discover color space and master technical and sensitive vocabulary,
– Design balanced, meaningful harmony and understand the psychosensory effects of color and contrast,
– Understand and know how to use the different roles of color for a brand: identity, product, communication, marketing,
– Discover brand color concepts and methods for developing product and 360° color strategies,
– Understand the use of color and light in the sales space and know how to use color in merchandising.
Price per person:
Self-employed: €700 excl. tax – Company: €900 excl. tax
In-house training: €3000 excl. tax (group of up to 8 people)
Schools that place their trust in us
